adidas Originals Top Ten
Concept • Art Direction • Digital Art Direction • Pr Kit
Concepted the adidas Originals Top Ten campaign along with the creative team at Kamp Grizzly.
Art directed the digital user experience.
The campaign included featurettes from musicians (e.g. Stalley and John Gourley of Portugal. The Man) and photographers telling their story on adidas Top Ten, style, photography, and sneaker culture. Art directed the Stalley photo/video shoot, as well as a portion of the John Gourley shoot.
- Top Ten Parallax Site -
Art directed and help create the user experience for the Top Ten parallax website that was housed on adidas.com/originals to share the rich history and relaunch the classic silhouette.
- adidas Originals Top Ten Photo App -
For the digital activation we used our red thread of street photography throughout the campaign. We created a photo filter app which featured custom filters created by guest photographers Jamel Shabazz and Brock Fetch. We launched a hashtag-based contest on Instagram to select at a winner to shoot the Top Ten Cities pack lookbook.
- Top Ten PR Kit -
Gold toothbrushes were placed in seed pairs of the adidas Top Ten originals for influencers. The gold toothbrush was a nod to the past when people carried toothbrushes around to keep their kicks clean back in the day.
- Top Ten Cities Pack -
Art directed the photo/video shoot featuring the adidas Originals Top Ten photo app contest winner in Los Angeles, Ca.