ACTIVATIONS
adidas Events
ADIDAS BASKETBALLx FOOTLOCKER - HARDEN ASW
ROLE: Creative director
EDDIE HUANG x ADIDAS RUNNING CNY ULTRA BOOST
ROLE: Creative director
ADIDAS FOOTBALL 7V7 CHAMPIONSHIP LOUNGE 2018
ROLE: Creative director
ADIDAS ORIGINALS PROPHERE NYC
ROLE: Creative director
EDDIE HUANG x ADIDAS ORIGINALS
ROLE: Creative director
ADIDAS ORIGINALS x ARSHAM x KITH ACTIVATION
ROLE: Creative director
ADIDAS ORIGINALS CHICAGO FLAGSHIP OPENING
ROLE: Creative director
ADIDAS ORIGINASL PUSHA T - BODEGA BABY
ROLE: Creative director
ADIDAS SKATEBOARDING SHOWCASE LA - SKATE COPA - ASAP FERG LAUNCH
ROLE: Creative director
ADIDAS ATHLETICS LAUNCH EVENT
ROLE: Creative director
KITH X ADIDAS ATHLETICS
ASAP FERG IN-STORE
ROLE: Creative director
ADIDAS ORIGINALS SUPERSHELL
ROLE: ART director
ADIDAS RUNNING x CONCEPTS - UNCAGED
ROLE: Creative director
ADIDAS MELROSE RELAUNCH
ROLE: Creative director
adidas Original: UNITE
ROLE: ART director
Nail artist painted over 1,000 sets of nails
Instagram posts: 800
Total Tweets 2,005
Total Twitter Impressions: 15,618,740
ROLE: ART director
Total Tweets: 5903
Total Impressions: 120,396,111
Instagram posts: 702
#uniteLA tweets: 6821
adidas ASW 2014 #adidasInTheQuarter
ROLE: ART director
• 750 consumers through the #adidasInTheQuarter Fan experience
• 1500 consumer signup for adidas Originals ASW concert
adidas Football x Snoop Dogg Cleat and Trainer 2015 Launch at UNDFTD
ROLE: ART director
adidas Football x Snoop Lion Cleat Launch 2014 at UNDFTD
adidas Originals: Big Sean x Kith Event
ROLE: ART director
To activate the launch and event at Kith NYC we hid five "golden tickets" in random pairs of shoes for a chance to win a signed Big Sean Metro Attitude.